ludgerrific

Well played.

Phew "The Shack" is just a marketing nickname, which is a relief. A name change would have been a disaster. But, this? I can see working in their favor.



Link: Adweek

Watch for the bars

The Shack? really? there's rumors that the people at Radio Shack are preparing to reinvent the brand, starting with a name change. I'm guessing an unoriginal shiny web 2.0'ish logo will go along with the new name. This trend of the "The ______" needs to die, it doesn't sound young, cool, hip or trendy, and it's not going to trick customers into buying a $30.00 gold plated "The Shack" branded coaxial cable. Most recently it was Pizza Hut which now goes by "The Hut", then it was Overstock.com "it's all about the O", and now this. We all know what happened to Circuit City shortly after becoming "The City". If they're going to rebrand I think they should start where it matters most, which is their product lineup and their customer service.

Subways are the birthplace of urban graffiti, and what better place to launch an anti-graffiti campaign? While this ad won't really stop vandalism cases, onlookers might be more likely to report them.

All the elements of this Ad go together perfectly, the music, the images, and the voice over. It's kind of relaxing, which is a good thing since they're talking about car safety.

This is pure genius. It's a print campaign for Omax wide angle lenses, and if you're not familiar with photography you probably won't get the ads at first glance. Unless you're an experienced weirdo stalker peeping tom.





Source: www.advertolog.com

Extreme! Extreme!

Now, this is clever, and creative, but won't that goal post make urine splatter all over the place? Well, it should be fine as long as they only use it at sporting events. Every time I go to a Dodger game it seems as if nobody aims for the urinals anyway.

The Ad Reads: "Soccer is good everywhere, but it is much better on ESPN channels"

The end of this ad cracks me up every time.

This chart shows the different stages that the Coca-Cola, and Pepsi logos have gone through since the companies were established in the late 1800s. It's amazing that the Coca-Cola logo has remained virtually unchanged since 1887, but with a logo like that who needs change. While Pepsi's logo has gone through many changes, most of them were improvements, with the exception of 1950-1962 and 1998-2005. The 1973 Pepsi logo is my favorite of the bunch, and I know that if they ever bring that logo back it would be a hit. Their current logo isn't that bad, it's sleek, modern, and has that "web 2.0" feel. But, what looks good today might not look good tomorrow, that new logo doesn't seem like it will stand the test of time. However, considering Pepsi's track record maybe they weren't aiming for timeless, and maybe Pepsi chooses to reinvent itself every so often. The 2008 logo comes after Pepsi left their ad agency of 60 years BBDO, and decided to go with TBWA Chiat Day. Those Chiat Day people seem to know a thing or two about advertising (Apple).

PS: I really hope they bring back that retro 1973 Pepsi Logo in the near future.




On a side note web designer Kristin Andrews shares her take on the new Pepsi logo, pretty funny if you ask me:



Link to her blog

This is the best Grey Goose Ad I have seen so far. It takes you away, as if you're actually there.

This would've been a much better ending to castaway.

When Rolling Rock announced it would be advertising on the moon, it turned out to be a hoax. However, moonpublicity.com, has plans to make moonvertising a reality with shadow shaping technology. The company plans to use robots to create images on the moon.

This is my favorite print campaign at the moment. It's hilarious, original, and I have never heard of the product, I guess that's what good advertising is for.

(Click images to see in full size)

(I was going to add some witty, and clever puns, but the news anchors butchered my every attempt)

 

Here's a compilation of defaced ads
Some of them are kinda funny. enjoy.

(Click images to see in full size)

If you still haven't picked up Mad Men Season 2, then you're doing it wrong. AMC's creation picked up a few Golden Globes last year including best television series drama. Check it out on Amazon

Mad Men Season 2
Price: $ 22.99

Listerine was the first over-the-counter mouthwash sold in the United States in 1914 and by 1921 it was already falsely marketing its product. Declaring itself a cure-all for common cold ailments like sore throats and coughs, a dandruff preventative, an anti-shave tonic, and a safe way to protect yourself from cuts, bruises, wounds, and stings, Listerine was slapped with numerous false advertisement lawsuits. In 1975, the Federal Trade Commission ordered the company to spend $10 million in corrective advertising, seeing as their product was no more effective in treating colds than gargling warm water. Even then, the mouthwash giant didn’t really learn their lesson. In 2005, the company was slapped with another lawsuit. This time because Listerine claimed it was as “effective as floss” after rigging clinical trials.

See the rest of the list at mentalfloss

Classic Ads from 1948

After Audi put up a Billboard reading "Your Move, BMW" an agency named Juggernaut Advertising hired by BMW, came up with a response. They put up a billboard reading "Checkmate" can you say owned?

Read

Source

I don't know about you guys but that purple stuff is looking pretty good.

Ill start this off with one of my favorite commercials of all time. I have no idea why, but I love everything about this ad. Before any of you ask, the track is by Master Cylinder - Jung at Heart enjoy!