ludgerrific: If it ain't broke, don't fix it

This chart shows the different stages that the Coca-Cola, and Pepsi logos have gone through since the companies were established in the late 1800s. It's amazing that the Coca-Cola logo has remained virtually unchanged since 1887, but with a logo like that who needs change. While Pepsi's logo has gone through many changes, most of them were improvements, with the exception of 1950-1962 and 1998-2005. The 1973 Pepsi logo is my favorite of the bunch, and I know that if they ever bring that logo back it would be a hit. Their current logo isn't that bad, it's sleek, modern, and has that "web 2.0" feel. But, what looks good today might not look good tomorrow, that new logo doesn't seem like it will stand the test of time. However, considering Pepsi's track record maybe they weren't aiming for timeless, and maybe Pepsi chooses to reinvent itself every so often. The 2008 logo comes after Pepsi left their ad agency of 60 years BBDO, and decided to go with TBWA Chiat Day. Those Chiat Day people seem to know a thing or two about advertising (Apple).

PS: I really hope they bring back that retro 1973 Pepsi Logo in the near future.